The Product Summit was created to bring Product Management and Product Engineering together, for the sake of product and to deliver better and safer products, sooner to our customers, by happier teams. This event was not about training. It was about the future of Product at American Express. I acted as the Creative and Art Director for the event and it was my responsibility to demonstrate that vision in our brand, communication, and experience.
The Saguaro concept was created by me as a way to challenge the conventional leadership panel in order to create a more engaging and memorable event. The concept is: instead of having leadership come up on stage and answer planned questions, let's instead curate storytellers to come up on stage and tell a 5 minute story around a specific theme. An example would be a theme around failure. They would have to follow one specific guideline, "A good story = Conflict and Resolution."
In addition to corporate events, I also volunteered my time and experience to non-profits including TEDxSaltLakeCity where I acted on the Steering Committee in charge of video which included:
The Final Edited TEDxSaltLakeCity Talks
A TEDx and TED partnership to deliver the first-ever TED talk not given from a stage.
As well as Event Promotional and Marketing Videos.